giffgaff's social media and internal communications teams were encouraged to consider their target audience(s) and think about the most effective platforms to post smartphone video content.

The group learned how to film professional-looking video footage using their mobile phones, and how to capture high quality audio using inexpensive accessories.

The delegates also learned how to edit video footage using quick, simple smartphone editing apps. They were shown how to splice footage together, add music, create captions and export finished videos to the web.