About | Embrace Video

I've always had a passion for TV and video.

I achieved my childhood ambition of becoming a live TV director aged just 22. I then went on to spend the next 13 years delivering the creative vision behind some of the BBC and ITV's most-watched shows.

I've directed everything from jaw-dropping valuations on the BBC's Antiques Roadshow to live breaking news on ITV News.
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In 2020 I joined a Midlands-based PR and marketing agency to lead their in-house digital media production department. I created a range of award-winning video content for the NHS, councils and corporate clients.

Blog: From live TV director to video producer

I now use my unique blend of TV production and digital marketing expertise to help businesses and organisations harness the power of video.

At Embrace Video, I film and edit a wide variety of corporate video content. My work includes promotional videos, case study films, customer testimonials, animated explainer videos and more.
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I also run smartphone video training courses for forward-thinking marketing, communications, HR and L&D teams that want to learn how to plan, film and edit professional-looking videos in-house.
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I still work in television too, supporting ITV News Central with their broadcasting facilities as a Production Technical Specialist.

“Totally in control.”

I've worked with Michael since his very earliest days with the BBC. From day one as a director, he was totally in control, emanating an air of calm and confidence.

Nick OwenTV Presenter

“A pleasure to work with.”

As a presenter, it’s reassuring to have a calm and solid director giving you the confidence you need to deliver. Michael is professional, thorough and a pleasure to work with.

Angellica Bell
TV Presenter

“Calm and very experienced.”

Michael made my first experience of presenting live TV go as smoothly as I could have imagined. I realised I was in the hands of a calm and very experienced director.

Michael VaughanFormer England cricket captain

“A consummate professional.”

Michael is always on top of the latest trends and brings a 'can do' approach to everything he does. That, added to his creativity, experience and energy makes him a joy to work with.

Suzanne VirdeeTV Presenter

"My mission is to help businesses and organisations overcome the overwhelm of video and tell their stories through the power of film".

Your trusted and reliable
video production partner.

Strategic

Every project starts with strategy. I’ll spend time understanding your goals, objectives and target audience. Then I'll develop the creative ideas to help you achieve them.

Imaginative

To stand out from the crowd, you need to communicate your message in a powerful and engaging way. I enjoy suggesting creative treatments that clients have never thought of before.

Professional

I apply the same high production values seen in my broadcast work to the video content I create for corporate clients. I pride myself on my polite, courteous and good-humoured nature.

Reliable

I believe that communication is key to the production of a successful video. I'll keep you updated throughout every stage of the production process and respond to calls and emails promptly.

Supportive

I know that appearing on camera can feel daunting. I’ve filmed with hundreds of people throughout my TV career and can put even the most nervous interviewee at ease.

Fun

Creating a video shouldn’t be complicated or stressful. I always strive to make the whole production process a fun, relaxed and enjoyable experience for everybody involved.

My simple, stress-free video production process explained.

Click to watch

how I will create your video.

A unique blend of TV broadcasting and digital production expertise.