The group were encouraged to consider how and where they wanted to use video, and how to build it into their communications strategies.

Next, we discussed the importance of storytelling. We considered how to bring their amazing patients's stories to life with emotive filmmaking.

The group learned how to film great-looking video footage using their smartphones, and how to capture high quality audio using inexpensive audio accessories.

The team were also shown how to edit engaging case studies and capture powerful interviews with people who aren't used to being in front of the camera.