Members of Beacon Family Services' team were encouraged to consider their primary target audience, think about where those people lived online, and shown how to build a successful video strategy,

I taught the team how to film high quality videos and capture great-sounding audio using their smartphones and inexpensive accessories.

The delegates then learned how to use simple smartphone editing apps. They were shown how to import clips, edit footage together, add music, design captions and export their finished films to the web.